About Us

About Us

Our Review Philosophies

There's a spectrum of coverage when it comes to any product or technology. Go too far to one side and you end up with superficial content that's hardly better than a press release. End up too far on the opposite side however and you end up with an article that either takes too long to produce or isn't accessible to the majority of readers. Our goal is to end up somewhere in between, erring on the side of being extremely thorough wherever possible.

Our Editorial Mission

BlogcTech tells you what's new in tech, culture and science, why it matters, how it works and what you need.

Our global team works 24/7 to explore and explain the changing world around us. You can depend on BlogcTech for news, commentary, analysis, features, FAQs, advice, hands-on reviews, buying guides, amazing photography and fun and informative videos.

Our audience is part of the BlogcTech family, and the strength of our relationship with you is the ultimate test of our success. We encourage you to let us know when you find an error, spot a gap in our coverage, want more questions answered or have suggestions for how we can improve.

BlogcTech Everywhere

BlogcTech aims to be available wherever and whenever you need it. Below you'll find a variety of options to continue learning, watching and talking about technology.

You should be able to trust in our content, as a result we have strict policies against making claims without having sufficient data or other support for those claims. We do all of our own testing in house using methodologies that we either describe in detail on the site or make publicly available in another form (e.g. ask and you shall receive).

We employ the scientific method in all of our endeavors. Ensuring reliability by repeating tests multiple times, checking results against control groups and implementing sound testing methodologies. We create the vast majority of our own test suites using both in-house and industry standard benchmarks. We also put a lot of effort into ensuring that the results published in our reviews track with the real world user experience of the products we review. In many cases the majority of the test results we generate never make their way onto the site, they're simply used by our reviewers to better understand the product being evaluated to provide you with better overall content.

We are a very small team for a publication of our size. We are human. We make mistakes. We gladly welcome criticism from our readers and vendors alike. Seeking perfection doesn't mean being perfect from the start, it means being able and willing to improve when faced with evidence that you're not perfect. We feel strongly about this - negative feedback is tough to hear, but as far as we're concerned it's free education. If there's validity in a complaint about something we've done, we will take it to heart and act upon it. We rarely ban commenters in our articles (99.9999% of banned commenters are spammers). While we would appreciate it if you are respectful to our writers when commenting, you won't be banned for expressing your feelings about something we've written - as nice or as harsh as you may be.

Continuing with our pursuit of building trustworthy content, we almost always refuse to republish industry rumors unless we have sufficient internal evidence in support of the rumor. Our readers should be able to trust that they're reading accurate content on the site and haphazardly publishing rumors runs contrary to that goal. There is a lot of traffic and potential revenue in playing the rumor game, but we ultimately believe that it does a disservice - especially considering that often times rumors are seeded in the industry for ulterior motives.

Advertising & Affiliate Commissions

Like other news publications since the beginning of time, writing about the world is both a business and a craft. Our goal is to get the best editors we can in order to craft you the best articles that we can, and at the same time stay out of the business of the editors so that they are free to do what is best. That said, as a site available to free across every corner of the globe, we have to make BlogcTech work as a business, and you are the most important part of that.

Because BlogcTech is available for free, we draw our revenue from a combination of advertising and affiliate sales commissions. BlogcTech is a business, and while our publisher must at the end of the day balance the books, we, the editorial team behind the site, focus strictly on content for you, our readers. To accomplish this, we keep advertising and editorial strictly separated; the editorial firewall means that other than the editor-in-chief, the rest of the editors are not part of the discussion on revenue. They do not know who is buying advertising, and their only goal is to produce content that satisfies our readers. By producing good content that is informative and useful to our readers – to encourage them to visit the site again and again – we can have a free site paid for by advertising while respecting the editorial firewall.

At the same time however, in recent years and like so many other sites, we have needed to cope with a softening advertising market and the rise of ad blocking. While we always appreciate it if you would whitelist BlogcTech, we will not punish you for doing so. It is our job to make you want to support BlogcTech and see value in what we do.

Finally, along with advertising we augment our revenue with affiliate commissions. By collecting commissions, we are able to compensate for the drawbacks in advertising, and ideally, avoid taking on yet more ads. Like advertising, our editors are firewalled from this, and these devices are added to articles as a matter of policy. Individual editors do not benefit from affiliate commissions, and above all we strive to always write the truth about a product; to remove as much potential bias as humanly possible.

As making a living on the Internet is an always-shifting landscape on a still-young medium, we still seek to achieve a better balance, and reader feedback is always welcome on these matters. And in the meantime, if you read an article and enjoy it, or find yourself wanting to buy a product listed in it, we would of course appreciate it if you could click on an ad or follow our affiliate links.